Plus500 - Re: PLUS Stream Log - But it looks like investors...

But it looks like investors chose instead to focus on the differences between Q1 and Q2 at Plus500, sending Plus500 shares down 6% Wednesday. The main delta between Q1 and Q2? ◾Of its $106 million in first half revenue, more than $60 million was earned in Q1 — Q2 saw a near 25% drop to $46 million. ◾Q1 saw Plus500 sign up more than 20,000 new customers. In Q2? 12,549. And most troubling? The increased cost of attracting those new clients. Clients acquisition costs (or AUAC, in Plus500-speak) rose from $546 in Q1 to nearly $1,000 ($993, to be exact) in Q2. Surely, part of the increase was due to Plus500′s relatively fixed ad budget simply attracting less new customers in Q2, as volatility in the markets stayed low. But still, investors were somewhat spooked about the potential long term implications of higher acquisition costs.