Sainsbury (J) Forum

Beaufort's note out this morning: "Sainsbury’s performance in Q1 FY 2017 was below average amid difficult market conditions. The company’s sales were impacted after it reduced food promotions in favour of a simpler pricing structure to compete with discount rivals. On the positive side, Sainsbury continued investments in improving the quality and range of its own-brand food and non-food products. Clothing and merchandise sales grew around 5% each. Sainsbury’s Bank continued its momentum, as it recorded a 28% increase in Travel Money transactions and 10% rise in the take-up of Travel Insurance. The company launched a groceries online app to enhance customer experience. Nonetheless, the grocery market recently slowed amid intense competition among market players. Additionally, food deflation and pressure on pricing continue to make the business environment challenging." taken from Research Tree

Qualify for dividend next week, sell after that if you are going to sell.

Thanks for the encouragement .

How much can this stock go down any idea .

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