erdec
10 Sep 2016
Another informative post. Thanks to laxeymouthCan't believe we have a blog now!!The research is out there isn't it?!...blimey!In fact you could binge read for 5 days solid.I have read hundreds of articles on Beacons last few days...What we know..Basically..Every single big retail name and public facility have trialled beacons in the last 18 months almost in secret with mainly staggering results.Compare the beacon success numbers against <1% for a traditional click thru ad..And billions are spent on click thru ads...!The trials were all quite secretive.No one wants to let a competitor get word.Note...we NEVER find out who we've been working with until it's done..check the Rnss....If at all!The trials are over...And now begins the roll out..for real...paydirt.Without instore apps even needed on android.Eddystone makes this possible.(The Killer).High value contracts...market leaders...That's us.'Beacon' will be come as used a word as 'wearable.'********** ********** ********** ********** ********** ***Love this because a couple of us are CONVINCED we've landed a bookie..[link] the U.K.’s largest betting company, William Hill Plc. has thousands of retail locations, not to mention the stadiums, playing fields and racecourses where betting occurs,” said Alex Rutherford, Head of Mobile Sportsbook. “After seeing William Hill’s location-targeted push messages achieve 400 percent greater engagement than non-location-targeted messages, we’re evaluating getting even more granular with proximity-targeting through beacons.”Daily mail..John Kennedy, chief executive of Proxama, said that the firm could also target people who were idly staring at their phone.He said: 'This is aimed at anyone sitting in a taxi or bus and looking at their phone. Bookmakers absolutely love the opportunity to reach the consumer when they are sitting in a bar on their phone.'They can offer them special odds for a game they are about to see in 60 minutes. They know where people are at that point.'Having the endorsement and trust of Google really emphasises that we want to be the only company to work with in the UK if you want to do this stuff.That last quote...wow..And that's both Civil AND Retail.500 London buses and the original Government grants prove to me that we'll be a preferred Government contractor.The Tube has wifi now..How many journeys at day is that?We OWN London...Our platform audience will grow and grow..Our customer list will be blue chip royalty.PS ..This is Ad tech...The M&A epicentre of the world.Someone is going to want to own a big chunk of us very soon.
erdec
09 Sep 2016
Proactive again [link]
erdec
09 Sep 2016
Prox blog. [link]
erdec
06 Sep 2016
proactive investors [link]
jaja
06 Sep 2016
i sold mine with nice profit. now topping up JLP an AFPO.
supeman1
06 Sep 2016
another false dawn - who wants to be bobarded with adverts while waliking through town or on bus - i would opt out.
willy 123
05 Sep 2016
Re: Forecast. Thanks.
arborman
05 Sep 2016
Re: Forecast. 12 month target of 5p IMHO
willy 123
05 Sep 2016
Forecast. Does anybody have any medium term and long term SP forecasts for this.?
erdec
05 Sep 2016
Posts from across the way. Thanks to laxeymouth, seems well clued up on Proxama. We need some good posters spreading the word on here.The beacons cost us £12 plus £3 odd for programming.About the size of a garden slug too..so quite unobtrusiveI pictured satellite dishes originally!!We target high dwell time monied areas...Leicester Square ect.High quality targeted relevant ads aiming at people with both time and money.We have no problems attracting Partners as you have seen...Google ect because these work...simple as that..Retailers are currently paying us £35 pcm just to be part of the loka app!...and that isn't really needed now or is only a tiny part now.That's how good these ads are.Now we just need blue tooth enablement to get in your face....and I bet that is only for now.A flyer on the street may give you a 2% follow through rate where as with a Proxama ad will give you a 25% follow through rate.The Pubmatic deal takes us into the hearts and minds now of most ad companies in the UK with the rest soon to follow...and then the world.Our 50k beacons give us a reach of 230m ish ads placed and makes up 24% of our income.(last available figs).If the digital sale pays for say 1m beacons or even 500k then that really gives us some stretch then...Then when 1m becomes 2m ....10BN targeted ads PA?And in a heartbeat this becomes a different beast altogether.The new blinkx...With a BOD and creative team that are a cut above the rest.Steve Jobs would of fit right in here.8M mcap?Monster in the making.Buy hold repeat.The division was valued at $10-12m.This was almost a year ago..Think it about it...they announced the letter of intent while heralding the strategic review in Dec/Jan.So its likely they had the offer way before that..so that brings us to about a year...Anyway...since the offer the gbp has dipped against the dollar and I would say with the amount of partnerships we've added it's grown by a third.And it's a nut hair from being profitablePaste this link in y'browser.[link] sterling...think about that.Buys a lot of beaconsThen total domination of UK proximity market..with Google..ffs..of all people...as our careful guardian.Today Google gave us full access along with full endorsement to their customer base.Last month Pubmatic did the same.Our 50k beacons give us a reach of 230m ads served.Beacons have a 25% follow through rate.Nothing compares.The division sale will pay for a million beacons.3BN quality ads served in high dwell monied locations.Imagine..The new blinkx.[link]
erdec
05 Sep 2016
Nasdaq publicity. [link]
Bubsy the cat
03 Sep 2016
Daily Mail This should help come Monday morning![link]
arborman
02 Sep 2016
Re: Attention Looking good to go MUCH higher I think you'll find, target 5p IMHO, multi bag baby x
mantrova
02 Sep 2016
Re: Attention PROX looking good to go higher - currently not much known of by many but that now looks to change.m
erdec
02 Sep 2016
Attention Proxama PLC02 September 2016Google certifies Proxama for Physical Web experiencesProximity marketing expert becomes the first in Europe and one of only two globally to achieve certificationLondon, United Kingdom, 2 September 2016 - Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert, announces that on 1 September 2016 it was certified by Google to deliver Physical Web user experiences for consumers, after graduating from its new beacon certification programme.Information from Google on Location Services Providers can be found at:[link] is one of only two companies in the world and the first in Europe to be certified by Google as a Google Location Services Provider, so that they can offer services and experiences based around Google's open beacon format, Eddystone. This follows from Proxama's recent collaboration with Google on the world's first consumer Physical Web experience MyStop(TM), which featured at Google's 2016 I/O conference.Through its' beacon certification platform Google is aiming to build a network of trusted partners that can offer comprehensive integration with its own technology platform. The selection process for Location Service Providers is based on their skills to enable compelling user experiences and with Proxama now being certified Google has endorsed Proxama to provide its beacon services to existing and new customers.Juniper Research estimates that revenue from beacon-triggered content may reach as much as $44 billion by 2020, and that over 71% of that revenue will be driven through highly targeted and contextually aware ad-supported services(1) .John Kennedy, CEO, Proxama said, "To be one of only two companies to be certified by Google is a huge achievement and one we expect will be critical in encouraging more brands to work with us. The campaigns we are running today on our beacon network are truly engaging providing a mix of useful information relevant to location as well as innovative marketing messages from brands that seek to interact with the customer as opposed to simply advertise their products. This, now known as Physical Web experiences, is starting to transform location based marketing."Proxama recently announced its work with Skyscanner on an innovative web engagement campaign targeting consumers on the move via Google Nearby and its network of Eddystone supported beacons.
