Until finance is sorted.. this is a basket case. Making ever bigger losses and burning more cash.
Re: Okay, hands up... A fair point about profit and the increase in sales is hardly the cause for dancing in the streets. But the price drop, for me at least, has shifted the risk-return balance. There will be short-term choppiness (with a range, perhaps around 65-95) for a few months, which will present some potential spread trades. But longer term, I can see the sense of the company spending heavily on marketing now, to reach their growing demographic. It's all in the future, of course, and most of the time I look at 'jam tomorrow' shares and think it's all very well making lots of really good jam, but there is no point if there is no one to sell that jam to. Here, some years ahead, there is a willing marketplace that is growing. They've a good product, and spending now on some aggressive selling can help.
Re: Okay, hands up... How much profit are they are making?
Re: Okay, hands up... A surprising turn of events, but one that has brought the price down to very interesting levels. The management have a good strategy in place - online retailers stand or fall by their marketing strategy (plus the essential word-of-mouth sales - Koovs seem to be doing this bit right). While there are risks involved (in that it may, of course, all come to nothing), there is certainly a case of raising and spending relatively small amounts in getting some momentum in a huge potential retail market. The field is clear and they seem to be managing the logistics well.I'd expect some bumpiness in the price for a while until the refinancing is on place (though there could be value in some short-term spread trades), but this also has the potential to climb back to near its original offer price over time (in 12-18 months, say). Beyond that, there is further potential to reward long-term holders.
Re: Okay, hands up... "....and management declaring no likelihood of any further capital raising required before turning a profit. Happy days. "Whoops