Best regional deal: Jaywing acquisition of Epiphany [link]
WPP POSSIBLE, the global creative digital agency that is part of WPP Digital, has acquired The Swift Collective in the United States. Swift's revenues for 2014 will be over US$13m and its clients include HTC Corporation, Starbucks, Nestle USA and REI.Based in Portland, Oregon, Swift employs over 70 people. Swift is a digital agency that specializes in creative and strategy, branded content creation and social media.The acquisition continues WPP's strategy of investing in fast-growing markets and sectors such as mobile and digital. WPP's digital revenues (including associates) were over US$6 billion in 2013, approximately 35% of the Group's total revenues of US$17.3 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.At 15pm: (LON:WPP) WPP Group PLC share price was -1.5p at 1359.5p
RNS Very encouraging!