brightonboyaswell
12 Sep 2017
Great Results Great set of results for an early doors business.We are just at the beginning of a massive sales drive underpinned by Skinny Tan.Price has taken an early hit this morning and I don't see why.The pe has gone down significantly with these results.app. 31 if you take out the one off charge.thats around 1/4 of what it has been.Here's the dreamer in me.Take the price per share back to the old maximimum pe and we're looking at a share price of £14.00.And I am not seeing bits of hair in the sink anymore (Roots is working for me)
brightonboyaswell
06 Sep 2017
Re: Roots Not sure about hair growth yet but hair seems thicker.Keeping up the treatment.
discomixx
30 Aug 2017
Re: Stevie K website has launched Good stuff whalbergOnly two weeks to results and presentationLooking forward to it
wahlberg
30 Aug 2017
Re: Stevie K website has launched There's about 20 products at the moment.But look at Kate Fissenden's linkedin account - she says they are working on a lot of big projects and big expansion of the range ahead.HC says this brand will be quite significant. Next NYX/It cosmetics perhaps!
Centre Court
16 Aug 2017
Re: Stevie K website has launched Innovaderma paid A$50000 for Stevie K and Charles + Lee brands. Between them I think they have some 20 products, therefore not bad value at all. The strategy of the company is to buy developed brands with rather limited sales, expand them and market them globally. If they achieve with the various new brands coming up anything like the success achieved with Skinny Tan, then the value of the company will really explode; will have to wait and see.
brightonboyaswell
15 Aug 2017
Re: Stevie K website has launched Just looked at site, is it me or is there only 8 items for sale.Not going to set the world alight with that offering.
brightonboyaswell
15 Aug 2017
Roots New product launched by Innoverderma.Roots, helps thicken and regrow hair.I have purchased some and will let you all know if it works. been thinning on top for years.Packaging has a decent enough design but has a cheap feel about it though, although the true test is if it works.
wahlberg
01 Aug 2017
Express article [link]
wahlberg
01 Aug 2017
Re: Stevie K website has launched significant*
wahlberg
01 Aug 2017
Stevie K website has launched steviekcosmetics . comCEO states this will be "sigificant" in beauty market.next NYX/IT cosmetics?
wahlberg
26 Jul 2017
News ahead: Now - Sep•Relaunch of Skinny Tan in AUS/NZ;•Launch of Skinny Tan Salon Effects Spray in Superdrug and online (DTC);•Launch of Body Glow Milk Spray;•Launch of Stevie K (Announced twice as the "Best New Aussie Beauty Brand"
in AUS/UK via DTC, other markets shortly after;•Launch of Roots haircare in Superdrug and DTC, European markets shortly after;•Update following July launch of Skin Brightening and anti-ageing product portfolio in Korea (600 stores, initially);•Leimo Headmaster FDA approval;•Final Results (Sep 13) (Rev +80%, PBT +355%);Now - Dec•Launch of Prolong in US (w/ substantial cross-selling and cross-border sales and distribution collaboration opportunities (eg. Leimo Headmaster)), AUS/Europe shortly after;•Launch of Leimo Headmaster (Hair loss);•Launch of Charles+Lee skincare, internationally;•Launch of further Body Glow products;•Further etail/Retail distribition deals;•Further acquisitions, brand/product extensions;
TuscanNutter
26 Jul 2017
RNS InnovaDerma PLC ("InnovaDerma" or the "Company" Operational Update InnovaDerma (LSE: IDP), a UK developer of life sciences, beauty and personal care products, provides an operational update. The Board is pleased to announce that last month delivered the highest-ever monthly revenue that the Company has achieved. Consequently, five of the last six months have delivered record revenues. Skinny TanThe Company is in the process of relaunching Skinny Tan in Australia and New Zealand with the UK packaging design and backed by a strong marketing & PR campaign. The relaunch will take place in the first quarter of FY 2018 to coincide with the start of the peak tanning season and the Company expects this will drive revenue growth for FY 2018. The Company has developed Skinny Tan Salon Effects SprayTM , a coconut-scented salon quality self-tanner spray containing 100% certified natural tanning agent and guarana for customers who want to attain a salon quality, streak-free instantly-bronzed skin at home. The new product will be available in two different shades and launched in Superdrug stores as well as the Company's Direct to Consumer ('DTC') platform in the first quarter of FY 2018. Skincare - Body Glow™ Milk Spray:InnovaDerma has developed Body GlowTM Milk Spray, under the Body Glow™ range which was launched earlier this year as a skin care product in Superdrug stores. Body Glow™ is a light milk spray which is a fast-absorbing and hydrating body moisturiser that gives customers a sun-kissed look. The new product is expected to be launched in Superdrug and on the Company's DTC platform in in the first quarter of FY 2018. Stevie KThe Company is launching Stevie K's new website and lip-only products through its DTC platform in Australia next month. The Company has extended Stevie K's range of cruelty free, award winning products to include face and eye make-up, and expects to launch in the UK through its DTC platform in the first quarter of FY 2018. Stevie K is expected to be launched in other international markets shortly thereafter. International distribution networkIn line with its strategy of growing its network of global retailers to support its products, InnovaDerma has appointed a European distributor, E4E, to identify and secure key distribution partners throughout continental Europe for its brands, and discussions with various retail partners are under way. The Company recently showcased its products at Cosmoprof Vegas, the largest beauty trade show in the US, where its brands received strong levels of interest from North American retailers and distributors. Team expansionThe Company has successfully appointed a number of key executives for new Business Development and Marketing roles in the UK and Australia to support the growth of the business as new markets and retail channels open up for its portfolio of brands. The Company has also announced today the appointment of Ross Andrews as a Non-Executive Director to strengthen its PLC Board. The Company will announce its Final Results for the year ending 30 June 2017 in mid-September. Haris Chaudhry, Executive Chairman of InnovaDerma, said: 'The Company continues to make excellent progress and we have appointed new talent across the business as we continue on our path of accelerated growth, showcase our brands to new markets, launch innovative new products and bring in new domestic and international retail and etail partners.'
wahlberg
10 Jul 2017
InnovaDerma isn't a one-product, one-hit wonder [link] Tan firm InnovaDerma isn’t a one-product, one-hit wonder, but a paradigm-shift in the way products are marketed2017-07-10In the nine months since the stock listed last September, InnovaDerma’s shares have surged by over 300p, or 400%, on the back of the success of its ridiculously popular Skinny Tan rangeTanningHowever, this isn’t a one-product, one-hit wonder, but a paradigm-shift in the way products are marketed using social media There is an old stock market adage that says it’s better to travel than arrive – and I couldn’t help recalling this when I saw the share price of InnovaDerma PLC (LON:IDP).It certainly looks over-bought (that’s where expectations get way ahead of reality).In the nine months since the stock listed last September, InnovaDerma’s shares have surged by over 300p, or 400%, on the back of the success of its ridiculously popular Skinny Tan range, one of the biggest stories ever to emerge from the BBC’s “Dragon’s Den.But 20 minutes into the conversation with the company’s founder and chairman, Haris Chaudhry, it becomes clear I may have the wrong end of the stick.This isn’t a one-product, one-hit wonder, but a paradigm-shift in the way products are marketed using social media.Okay, Skinny Tan is available in Superdrug, and InnovaDerma has products in Boots, GNC, Woolworths, Target and Chemist Warehouse.Gaining shelf space in these outlets provides third party validation, and appeases the City that wants to see the firm’s goods stocked in bricks and mortar establishments.Real magic has been woven onlineBut the real magic has been woven online with its direct-to-consumer approach. It has become a marketing machine.In the past if you had the money (it required a big budget) you could dominate Google Adwords and buy web banners and skyscrapers on high traffic sites.Chaudhry and his 24-strong team of innovators have eschewed the traditional approach by creating an international brand using Facebook and its subsidiary Instagram – and they have done so without breaking the bank. “It is about engagement,” says the InnovaDerma executive chairman.“You don’t have to be a L’Oreal, Coty or Rimmel to have a really good product.“You can have a really good product and articulate the message, find a core audience, have them as the lead adopters and then build on those campaigns.”That sounds like classic marketing speak, and Chaudhry does sometimes lapse into the jargon talking about filling the leads ‘funnel’, conversions and KPIs.But most of the time he is articulate and deeply passionate about the breakthrough he and his team have made on Facebook. They have turned it from an art-form into an exact science.This required creating campaigns that engaged and resonated with the likely buyers of Skinny Tan, a self-tanning product that also claims to “contour and reduce the visible appearance of cellulite”.It was quickly realised the content had to be relatable and that women, the core market for the product, buy only when they receive a recommendation from another female they trust.The team struggled early on finding its core market. They had assumed, wrongly as it turned out, that the main body of buyers would be young women. In fact they turned out to be a little older: in the 44-55 years age bracket.Effort worth it in the long runFinding that core market took time, experimentation and money, but the effort was worth it in the long run.That’s because the cost per acquisition plummeted once the company found the right demographic and was able to create multiple campaigns that appealed to that audience.But Chaudhry says content was also key. “It had to be highly unique, engaging, relevant and had to have some sort of kick, passion, story or soul.“That’s when people related to the story and the cost per acquisition for clients significantly reduced
Ripley94
05 Jul 2017
Re: 3000p Coming soon!! Green morning .Big rise since placing 14 Dec 16 @ 110pNow 400p great expectations on this board !They have a similar product to PLE
wahlberg
05 Jul 2017
Re: 3000p Coming soon!! 30p is a £375m mcap. They are up to 8 brands already and rapidly expanding into all major global markets, in multi-billion £ sectors.It's you talking utter rubbish.We've seen upstart cosmetics brands NYX and It cosmetics alone acquired for more than that and IDP are going to replicate. But you can sell at £5 and miss out.
